We are a manufacturing marketing agency that partners with small- to medium-sized businesses to help them reach their goals through strategic marketing and communications programs. Our expertise in marketing for manufacturing companies supports us in taking a well-thought-out approach to understand your business key challenges and work as your partner to determine the best course of action to achieve your goals.

Specifically, our marketing team provides expertise to increase our clients business development opportunities to new and existing customers, and support internal communications activities to attract and retain employees. We also place a critical emphasis on establishing measurable marketing objectives and employ a metrics-based approach to analyzing each of the campaigns we execute to help achieve desired outcomes.  

WayPoint is your trusted partner, providing the knowledge, experience and skillsets needed to establish and implement a marketing communications strategy that drives results. Regardless of your budget, WayPoint can help you navigate toward meeting your sales and marketing goals. We are passionate about partnering with B2B manufacturing companies to deliver impactful results.

You may ask, what does waypoint mean? A waypoint is a reference point in physical space used for the purposes of navigation. Years ago, sailors would navigate with stars and nautical maps by plotting waypoints, which ultimately led them to their end destinations. Those sailors are not unlike modern day businesses that need to establish milestones, strategies and action steps to navigate market forces and take advantage of opportunities to achieve success–the end destination.

WayPoint Marketing Communications is a modern day marketing GPS. We help companies chart a course that drives results and meets established business goals.